Vinny Project -

The Council of the European Union has adopted a modernised policy framework, representing a decisive step in refining the sector's strategy for a more competitive and resilient viticulture transition.

This update highlights the sector's maturity, showcasing critical milestones such as stronger climate resilience support (up to 80%), simplified and harmonised labelling and better alignment of production and demand. The agreement also boosts rural economies through wine tourism and encourages innovation in reduced alcohol and certain regional aromatised wine products.

A significant element of this new package is the increased support for fighting plant diseases, such as flavescence dorée. Through enhanced monitoring, diagnostics and research, the EU aims to protect vineyards from these major threats, a priority that is fundamentally aligned with VINNY’s mission to ensure the vineyards of tomorrow are more resilient and productive.

Key elements of the agreement

·   Better alignment of production and demand

·   Stronger climate resilience

·   Simplified and harmonised labelling

·   Boosting rural economies through wine tourism

·   Reduced or no-alcohol wines

·   Export flexibility

·   Combating plant diseases

·   Aromatised wine products — expanding innovation

This regulation enters into force with a unified vision and renewed energy as the EU progresses to its next phase, prepared to lead the green revolution in the viticulture sector.

Read the full article here.